Friday, 8 July 2011

The Essentii Club launch

Well what a week it's been. After months of work in getting the strategy right, planning and writing the website, setting up the members only areas and testing it all launch day finally came!

I had chosen the 4th July - mostly because I would have been back from holiday for a week and it seemed like a good start day. I already have some clients who had signed up early and are already benefiting from being part of the club.

So why set up a new part of the business.... I wanted to focus on whole health - mind, body and spirit, not just one aspect or area of someone's life. I felt this was missing, people might think about their fitness or the eating habits or wonder why they feel fed up often and I wanted to offer a way of taking all that we do (or don't do) into account. The focus is about finding balance in all aspects of our lives and not about being perfect. It is about learning from what we do and understanding how we do it, in order to keep what does work and change what doesn't work.

Within this I thought of 3 main areas were this could be most beneficial.

Business Owners - Having happy healthy employees provides positive benefits to the company - less sickness, less stress, less time off = more productivity and employees benefit in their health and fitness both physically and mentally.

Sports Groups and Sporting Individuals - From team work to individual coaching, help getting to the next level in their sport and perform at their best more regularly - learn techniques used by top athletes in all areas of sport.

Individuals - Be in control of their weight management and fitness levels. Find the focus they need to achieve your outcomes.

This then brings together all my passions around enjoying life, getting fit and having fun! This first week has been great and winning Highly Commended for Business Strategy 2011 before officially launching was the icing on the cake and I'm looking forward to a great year!

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